Free Ebook Managing InnovationBy John Ettlie
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Managing InnovationBy John Ettlie
Free Ebook Managing InnovationBy John Ettlie
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Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This text is a unique, original contribution and represents a significant alternative to the collection of chapters written by others.
The second edition has new cases with a few classics from the first edition that have been retained in response to reader feedback. The key subjects that are included have been significantly updated and treated in greater depth. The number of chapters has been reduced from 12 to 10 so it is easy to adapt to almost any course or training on the subject in any discipline or to any audience.
This exceptionally informative book provides a broad perspective on how technological change can be effectively managed in modern organizations. The text explains the conceptual frameworks supported by new and original case studies for start-up companies like Askmen.com, the complex challenges of managing international technology-based companies like NexPress (a joint venture of Kodak and Heidelberg) in the digital printing industry, and corporate sustainability using innovative new product technologies illustrated by the case of Evinrude’s launch of the E-tec® outboard motor.
John E. Ettlie's three decades in the field of innovation as an instructor and researcher bring an exceptional perspective to this subject. His text is unique in its discussion of how technology has transformed the service sector. Few books on technology make the distinction between new offerings in manufacturing and the service sector which is emphasized in this text.
- Sales Rank: #2692585 in Books
- Brand: Brand: Routledge
- Published on: 2011-07-27
- Original language: English
- Number of items: 1
- Dimensions: 10.50" h x 7.50" w x 1.25" l, 2.56 pounds
- Binding: Paperback
- 528 pages
- Used Book in Good Condition
Review
“Ettlie’s most important contribution is his grasp of both product and process innovation and his simultaneous understanding of organizational change. He is the only scholar I know who can write about R&D in one sentence and then link this to operations management in the next.”
-Thomas Astebro, Associate Professor of Strategic Management, University of Toronto, Canada
From the Back Cover
[back cover copy]
Business/Management
Managing Innovation, Second Edition
New Technology, New Products and New Services in a Global Economy
John E. Ettlie
"Ettlie's most important contribution is his grasp of both product and process innovation and his simultaneous understand of organizational change. He is the only scholar I know who can write about R&D in one sentence and then link this to operations management in the next. Change agents will find this book an excellent source of useful tips and a broad take on how their job is positioned within society."
- Thomas Astebro, Associate Professor of Strategic Management, Rotman School of Management, University of Toronto
"This is an exceptionally informative book providing a broad perspective of how technological change can be effectively managed in modern organizations. The book provides useful conceptual frameworks and lucidly explains them through very interesting examples."
- Mohan Subramaniam, Associate Professor, Operations and Strategic Management Department, Carroll School of Management, Boston College
"Ettlie has been in the field of innovation for more than two decades, and his thoughts have been evolving. Hence his second edition is refreshing. What I found most instructive is his appreciation of the power of technology to transform the service sector. Few books on technology make the intellectual connections to the service sector. If you want to look at a book on technology that is suited for the advanced economies, this is it."
- V.K. Narayanan, Stubbs Professor of Strategy & Entrepreneurship, Associate Dean for Research, Le Bow College of Business, Drexel University
Managing Innovation, Second Edition is devoted to better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This new edition adds more materials and cases on service innovation and it is readily accessible and easy to read.
The second edition has all new original cases with a few classics from the first edition that have been kept based on student feedback. Among them are Microsoft, Honda, IBM and Denver International Airport. The key subjects that are included have been significantly updated and treated in greater depth. Managing Innovation, Second Edition also contains feedback from classroom testing and response from many instructors, and focuses intently on teaching the subject at the MBA/MS level.
John E. Ettlie is Professor and Director of The Technology Management Center, and Madelon and Richard Rosett Chair in the College of Business Decision Sciences, Rochester Institute of Technology, Rochester, NY.
About the Author
Ettlie is Associate Professor of Operations Management and Director, Manufacturing Management Research, University of Michigan.
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